Strategies Followed by Top Car Makers in Holding their Value in Arabic Nation

Tremendous Growth Statistics of Automobile Sale

UAE has been reported to have achieved 4-fold growth since the past decade sharing a profit increase from US$1.1 billion in 2004 to US $ 4.7 billion in 2013. Ibrahim Mohamed Al Janahi, Chief Commercial Officer and CEO of EZW says that the total vehicle sales in MENA has been estimated close to 4 million in a year and may reach 7 million by 2020. There are strong reasons which can be illustrated to support the growth of automobile sector such as the national wealth of this country, Government investment on building social and economic infrastructure.

 Increase of Luxury Cars

The growth of car sales has also shown considerable result in demand for luxury cars since the past two years. In 2013 Middle East car sales of some of the top brands like Jaguar, Land Rover, Bentley, Porsche, Rolls-Royce and BMW have reached 80%, 46%, 45%, 26%, 17% and 15% respectively. Since all these brands have their regional headquarters in Jafza, scope for sales of newer models of vehicles have increased considerably.

Expatriates Entry- A Valid Reason

The growing percentage of expatriates seeking opportunities and the existing resident base find considerable scope of earning with good salary packages in Emirates. The signs of improving salary packages encourage them to switch over investment in vehicles. Among them, investment on used cars is found to be larger from working community and this is one of the reasons that helps the market to reach peak in automobile business amidst other leading nations.

Middle East Market-Hub for Automotive Industry

Customer Centered business dealing is yet another strategy that had helped to reconstruct into powerful automobile commerce. There is obvious difference in terms of growth from 2009 to 2012. Dealers are able to get good market share from the resources and this is also one another reasons that had helped to increase profit rates in UAE auto commerce.

Regional Automobile Parts Distribution Center

Jafza is supposed to be the hot preference in destinations for top car makers such as Mercedes, Ford, GM, Honda, Toyota, Mitsubishi, etc. These companies have established their regional parts distribution in Jafza. This destination remains a suitable and favorable one for several manufacturing companies which deal with varieties of vehicles and automotives is one of the dynamic businesses in this free zone. The enhancement features for infrastructure.

Use of Technology

Use of technology like online classifieds, forums, and website information are other forms of technical resources or strategy preferred for successful business. This method also helps to bring down the cost of buying and selling pre-owned cars in Dubai.

Other Factors

Apart from the business oriented aspects, there is certain exclusive range of strategies which makers follow with, they are,

• Getting good reputation through Car Dealers.
• Degree of Consumer Protection.
• Warranty Features.
• Auctioning Cars-The Best Strategy.

One of the best and successful strategies to hold the market is perhaps auctioned cars in Dubai. It has become a leading destination where most of the top ranges of posh cars can be easily spotted. Gulf warranties.

Conclusion

UAE is found to be the leading nation that deals with car business to a considerably profitable percentage. It is due to the strategic approach followed by car makers in tune with automobile market.

This article is posted by Mr. Chitrang Vyas