Tremendous Growth Statistics of Automobile Sale
UAE has been reported to have achieved 4-fold growth
since the past decade sharing a profit increase from US$1.1 billion in
2004 to US $ 4.7 billion in 2013. Ibrahim Mohamed Al Janahi, Chief
Commercial Officer and CEO of EZW says that the total vehicle sales in
MENA has been estimated close to 4 million in a year and may reach 7
million by 2020. There are strong reasons which can be illustrated to
support the growth of automobile sector such as the national wealth of
this country, Government investment on building social and economic
infrastructure.
Increase of Luxury Cars
The growth of car sales has also shown considerable
result in demand for luxury cars since the past two years. In 2013
Middle East car sales of some of the top brands like Jaguar, Land Rover,
Bentley, Porsche, Rolls-Royce and BMW have reached 80%, 46%, 45%, 26%,
17% and 15% respectively. Since all these brands have their regional
headquarters in Jafza, scope for sales of newer models of vehicles have
increased considerably.
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Expatriates Entry- A Valid Reason
The growing percentage of expatriates seeking
opportunities and the existing resident base find considerable scope of
earning with good salary packages in Emirates. The signs of improving
salary packages encourage them to switch over investment in vehicles.
Among them, investment on used cars is found to be larger from working
community and this is one of the reasons that helps the market to reach
peak in automobile business amidst other leading nations.
Middle East Market-Hub for Automotive Industry
Customer Centered business dealing is yet another
strategy that had helped to reconstruct into powerful automobile
commerce. There is obvious difference in terms of growth from 2009 to
2012. Dealers are able to get good market share from the resources and
this is also one another reasons that had helped to increase profit
rates in UAE auto commerce.
Regional Automobile Parts Distribution Center
Jafza is supposed to be the hot preference in
destinations for top car makers such as Mercedes, Ford, GM, Honda,
Toyota, Mitsubishi, etc. These companies have established their regional
parts distribution in Jafza. This destination remains a suitable and
favorable one for several manufacturing companies which deal with
varieties of vehicles and automotives is one of the dynamic businesses
in this free zone. The enhancement features for infrastructure.
Use of Technology
Use of technology like online classifieds, forums,
and website information are other forms of technical resources or
strategy preferred for successful business. This method also helps to
bring down the cost of buying and selling pre-owned cars in Dubai.
Other Factors
Apart from the business oriented aspects, there is certain exclusive range of strategies which makers follow with, they are,
- Getting good reputation through Car Dealers.
- Degree of Consumer Protection.
- Warranty Features.
- Auctioning Cars-The Best Strategy.
One of the best and successful strategies to hold the
market is perhaps auctioned cars in Dubai. It has become a leading
destination where most of the top ranges of posh cars can be easily
spotted. Gulf warranties.
Conclusion
UAE is found to be the leading nation that deals with
car business to a considerably profitable percentage. It is due to the
strategic approach followed by car makers in tune with automobile
market.
This article is posted by Mr. Chitrang Vyas
